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Yallo Genf Rue Rousseau.

Client
Yallo Genf
Year
Sector
Retail
Shops
Location
Rue Rousseau 27, 1201 Genf
ABOUT
PROJECT

The store concept captures the energy of a digital brand: modern, flexible and direct. The modular pop-up approach, with standardised elements and precise proportions, creates structure without creating distance. The result is an adaptive environment that supports an intuitive customer journey.

Clean lines, functional display areas and a deliberately reduced colour and material palette place the brand identity at the forefront. The space feels open, easy to navigate and welcoming – fully aligned with the ethos of a digital, service-oriented provider.

As planning and implementation partners, we support the expansion process from the initial sketch through to store opening. Our ambition is to translate the brand’s values into spatial form and to create a coherent, recognisable retail experience.

TEAM
Strategy
Herbert Wetli
Concept/Design
Roland Imboden
Execution
Isabel Marasco