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McOptic Zug Metalli.

Client
McOptic Zug Metalli
Year
Sector
Retail
Shops
Location
Industriestrasse 15b, 6300 Zug
ABOUT
PROJECT

The new appearance ensures clear recognition. The revised shop design of McOptic offers the perfect presentation surface for product lines - tailored to the respective target group.

The central element is the large-format consultant's table made of solid wood. The "Table d'Haute" invites customers to linger and engage in lively discussions. The Eye Care Center stands for visible advisory competence. The wall furniture, framed in wooden slats, forms a neutral framework for the appealingly presented offers. The overview and good perception of the collections is guaranteed.

In 2021, we were able to renovate the 60 sales areas over a period of 4 months and equip them with the new StoreConcept. We are currently implementing this new look for all expansion projects throughout Switzerland.

TEAM
Strategy
Herbert Wetli
Concept/Design
Daniel Correa
Execution
Donald Shabani