let's  talk
I  am  interested  in...
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

LUSH Zug Metalli.

Client
LUSH Zug Metalli
Year
Sector
Retail
Shops
Location
Industriestr. 15b, 6300 Zug
ABOUT
PROJECT

The store concept draws inspiration from the refined aesthetics of premium culinary boutiques: thoughtfully curated product islands, natural materials and a clean, well-structured layout place the handcrafted cosmetics centre stage.

Bath bombs, soaps and solid shampoos are presented like fine delicacies — unpackaged, vibrant in colour and designed to invite tactile exploration. The open, accessible spatial layout with its generous circulation areas creates an environment in which the brand’s values become immediately tangible.

We are currently implementing this store concept as a general contractor across Switzerland, bringing it to life at all new locations in the signature LUSH look and feel.

TEAM
Strategy
Herbert Wetli
Execution
Donald Shabani